A proprietary technique that utilizes tactile-based interactions & brainstorming to develop, refine and cull early innovation stage concepts and products. The “why” often trumps the “what” at this stage and we use those insights to fuel ideas and define opportunities.

Adapted from our experiences in ethnography and operations management, these simulations examine habits, practices and interactions. We probe for needs, desires, wishes and improvements. We look for subtleties. We look for struggles. We look for success. We watch for what can’t be said.

Part “Dear Diary” and part medical care pathway. We explore the starting points and track the steps. We relay the emotions and identify decision points along the journey, ultimately paving the way for your targeted marketing strategies and tactics. It’s the snapshot that says a lot.

Typically most appropriate during the iterative development stages, these sessions focus on translating customer/user preferences, engineering specifications and refining details.

From well-designed questionnaires to thorough analysis, we bring your quantitative research to life.  We’re into numbers, and we’re really into the stories that numbers tell. We conduct domestic and international surveys online and over the phone, as well as mixed-mode.

Be it in a group or one-on-one, we connect with your audience in ways that provide deep understanding into their attitudes, mindset and preferences. The result is your ability to speak to them in ways that compel them to action. These groups use the same channels as our surveys to gather the most accurate data.

We design methodologies and utilize technology to access participants in places out of our geographical reach. Our digital approach allows us to tap into our participants' lives and provides reliable answers as quickly and inexpensively as possible without sacrificing quality.

As the world shifts to a “smarter” phone (and society in general), so too should our methods of access and research. Our smart phone methodologies allow us to reach real respondents in their real environment and allow participants to use a familiar tool in an engaging way. We catch them where they are, doing what they’re doing. It’s as close to being “in the moment” as you can get.

Providing immediate access and unfiltered feedback to a pre-selected group, online communities allow you to accomplish high quality research in a fraction of the time. Think of this as your personal (but extensive) “Knights of the Roundtable.”