Why Trailblazers
We don’t just answer your questions.
We uncover what’s transformative for your brand. And we have fun doing it. Ready to work with us?
At the heart of how we do what we do, we are curious entrepreneurial women who are eclectic thinkers. We often use unconventional methods to get to the BIG idea for your brand.
We let our intuition guide us and our intellect does the rest.
We discover the best way for you to connect with your customers and tell your brand story.
We often take the path less traveled, which allows us to surface new opportunities you may never have imagined.
We are steeped in experience but bursting with new ideas.
Being female and researching them is our superpower.
We like our customers to have as much fun as we do when we embark on their project, so why not come along for the journey with us?
Mock Usability Session
Simulated experiences designed for observation and product interaction.
Adapted from our experiences in ethnography and operations management, these simulations examine habits, practices and interactions. We probe for needs, desires, wishes and improvements. We look for subtleties. We look for struggles. We look for success. We watch for what can’t be said.
Personal Pilgrimage
Chronicling the emotional, personal and procedural points along the user journey.
Part “Dear Diary” and part medical care pathway. We explore the starting points and track the steps. We relay the emotions and identify decision points along the journey, ultimately paving the way for your targeted marketing strategies and tactics. It’s the snapshot that says a lot.
Usability Jam
Hands-on product utilization and simulation session.
Typically most appropriate during the iterative development stages, these sessions focus on translating customer/user preferences, engineering specifications and refining details.
Surveys
Numbers and the stories they tell. On steroids.
From well-designed questionnaires to thorough analysis, we bring your quantitative research to life. We’re into numbers, and we’re really into the stories that numbers tell. We conduct domestic and international surveys online and over the phone, as well as mixed-mode.
Focus Groups & IDI’s
People and the stories they tell. Only deeper.
Be it in a group or one-on-one, we connect with your audience in ways that provide deep understanding into their attitudes, mindset and preferences. The result is your ability to speak to them in ways that compel them to action. These groups use the same channels as our surveys to gather the most accurate data.
ONLINE & DIGITAL MECHANISMS
Technology enabled research. Grown up.
We design methodologies and utilize technology to access participants in places out of our geographical reach. Our digital approach allows us to tap into our participants' lives and provides reliable answers as quickly and inexpensively as possible without sacrificing quality.
SMART PHONE SOLUTIONS
Real-time data and interaction from the palm of your hand
As the world shifts to a “smarter” phone (and society in general), so too should our methods of access and research. Our smart phone methodologies allow us to reach real respondents in their real environment and allow participants to use a familiar tool in an engaging way. We catch them where they are, doing what they’re doing. It’s as close to being “in the moment” as you can get.
ONLINE COMMUNITIES
Virtual relationships and real insights from the audience you want most.
Providing immediate access and unfiltered feedback to a pre-selected group, online communities allow you to accomplish high quality research in a fraction of the time. Think of this as your personal (but extensive) “Knights of the Roundtable.”
